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Order Takeaway Food Online from E-resistible.co.uk (www.e-resistible.co.uk)
Feedback welcomed on this recent Warwick start up.
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1 point by jen 8 months ago 1 child
The site's pretty shiny and all, but I don't really see where it's got any advantage over Just-Eat, which has a fairly large amount of traction now. Perhaps targeting geographical areas Just-Eat doesn't cover? Don't really see anything killer like an iPhone app or similar that would give it any edge over an existing, strong competitor.
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Hi guys,
Thanks for the comments, it is true that we have a fairly large amount of competition the biggest of who are Just-eat. We do firmly believe that there is room for more than one or even two major players when you consider the size of the home delivery market in the UK.
We have proved from cities that we are already well established in that we can compete very well with Just-Eat & in some cases exceeding their sales volumes. I have to admit that regards to competitive advantages neither site outshines the other but you don't have to be the market leader to turn a profit.
Thanks for the feedback re pics of food John, it was just something that we steered away from with the initial design of the site because it's easy to go very wrong with pictures of food! We're looking at redesigning a version 2 of the site & some pics of delicious pizza to wet the appetite may help increase conversions further!
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Used this service a couple nights ago, our usual take-away was closed & google search came up with e-resistible. Works very well, easy to find a good local take-away, selecting from the menu was nice and straight forward (though photo's of the food would have been nice), payment is secure and delivery prompt.
I'll be using them again.
On a business perspective, it's a very well formed proposition and ideally suited to the web. I don't know how much of the market they've secured but with first mover advantage and an aggressive programme for signing up new restaurants should see them succeed. I can't image their cash-burn is excessive & its highly scalable.
